Sony may need a serious lifeline if you ask some journalist around the web. Luckily thing I am not a journalist and second you'll have to find "NanoGeekTech". This year's 2009 CES has shown us and also proven there was only one prominent and important technology that counts in 2009 and beyond. It's the resurgence of "3D" in stunning crisp HD.
Sony with great foresight the set of balls of an iron clad Godzilla is at the helm of bringing 3D gaming to the masses. Sony teased attendies at this year CES 2009 with some of the most amazing HD 3D gaming videos ever shown in public. Sony has kept it quite "hush hush" in terms of how this was being accomplished.
Sony PS3 right now may look like a modern day child star going down the wrong path. They "rein king in the early days" now all grown up their shooting heroin, getting locked up for stupid shit while ensuring the our locals malls stay safe. Sony PS3 sales according to NPD is currently lagging in third place being the "other guys"but sales are up 40% prior to 2007. John Koller, director of hardware marketing at SCEA proclaims the PS3 is still in the early adaptation mode. According to Koller "The PS3 is still in its early adopter phase, tech-oriented consumer … they’re interested in the multi-functionality of the system." This usually happen 12-18 months into a product life cycle it's been well over 24 months.
So far great news for Sony, but it's still cost a "whopping $399" for a PS3(sarcasm). Do not fret the price of the PS3 will drop "Sony expects to achieve profitability in this segment in the fiscal year ending March 31, 2009" Just in time for April fools day, June 2009 or by August 2009 just in time for fall 2009 lineup.
You are probably thinking "WTF does all that have to do with Sony PS3 and 3D". HD 3D has officially emerge as a great "cash cow" for movie executives in Hollywood. The list of mega 3D blockbuster movies is continuing to grow at an ridiculous rate.
Here is a quick list of big budget 3D movies upcoming in 2009 and beyond:
-Robert Zemeckis' Christmas Carol (November 6th, 2009)
-James Cameron's Avatar (May 22nd, 2009)
-Peter Jackson and Steven Spielberg Tintin (Unconfirmed 2009)
-Shrek Goes Fourth (May 21st, 2010)
-James Cameron's Battle Angel
-Final Destination 4 (Unconfirmed 2008)
The biggest selling tool these movies that cost well over a few billion dollars to be develop and distribute will be "3D". When 3D movies arrive on blu-ray how do these movies need to be enjoyed shit they better be in "3D". Many people give Sony the finger for adding a blu-ray functionality and jacking up to price to unreachable heights. In the upcoming years blu-ray will show it's true value as "3D" movies, gaming and television become more mainstream.
Every major electronic brand is jumping on the 3D TV bandwagon. At this year CES 2009 Panasonic set up a mini-home theater where its 103-inch, plasma 3D screen showed clips from New Line Cinema's Journey to the Center of the Earth and Walt Disney Pictures' animated film Bolt. 3D televisions will help usher in more 3D HD movies in the future and most importantly 3D blu-ray hardware and software. According to Panasonic's Suetsugi said "he is hopeful that a common standard for 3D Blu-ray hardware, software and TVs will emerge sometime this year, paving the way for 3D TV sales to pick up in 2010."
There's already 19.63 million PS3 out in the wild. In theory that's almost 20 million people with access to a pre-firmware update "3D" device. Sony needs to separate itself from the gaming herd beyond just "blu-ray". With the movies industry already changing the public perception about 3D and at the same time fermenting excitement. It only make sense for Sony to take 3D to the next step and apply it to HD gaming for their PS3.
I will speculate that Sony will have the ability to tap into the "Matrix" aka Sony PS3 and with the flip of the switch we will have the ability to play future Sony AAA exclusives in true HD 3D. There are some obvious flaws in my theory but for the moment lets overlook these flaws. If Sony can add 3D to the PS3 with a firmware update say "Fall 2009". Just in time for FFXIII fall 2009 debut in Japan, GOW III 2009 debut and GT5 spring of 2010 how will the competition react?
Now Sony can in theory flip a switch and we may have "3D" on our PS3, the question would be will there be a need for a 3D HD TV? This could be the case, to help sell 3D HD TVs. They are many issues involved to make 3D a reality. That being said there is an industry wide shift to make 3D a function of everyday media life. A company like Sony Corporation has the most to gain if 3D is wildly accepted. Sony makes the cameras to help shoot the movies in 3D, the future TVs, the blu-ray players, and most importantly the Trojan horse everyone calls the Sony PS3.
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